Amazon’s test, as it hires more talent to develop its DSP, will be to add features that bring it to parity with other DSPs, while also building capabilities that showcase its best assets, from data to ...

Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google.

Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product. Test deals are just starting to flow from Amazon’s ...

There are three dashboards on Amazon and each one tracks attribution differently. Here's what you need to know about Seller Central, Advertising Console and Amazon DSP.

As a result of the investment, Amazon expects the national average earnings for drivers to increase by at least another $1.50 to nearly $22 per hour, depending on the location, which represents a ...