In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates. (AP Photo/Wyatte Grantham-Philips ...

which will be hosted by Panos Panay and the Amazon Devices & Services team on February 26th. However, the blue swirly logo behind the words “You’re invited” does give off strong Alexa vibes ...

Meanwhile, tech sleuths have discovered that if you assemble the various press invites Amazon sent out for the gathering, you can spell out the “Alexa” logo. Of course, what we’re all ...

FILE - In this photo illustration, the virtual assistant technology owned by Amazon, Alexa, logo seen displayed on a smartphone with an Artificial intelligence (AI) chip and symbol in the background.

A recently uncovered Amazon patent provides critical insights into how the company is merging Alexa's voice capabilities with Rufus's product intelligence to create a more sophisticated shopping ...

Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually ...