Amazon’s highly profitable ad business could double in revenue to over $140 billion by 2030, according to a recent report ...

TD Cowen raises price target to $315 as Amazon advertising revenue projected to reach $141.7B by 2030 with strong advertiser ...

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday.

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...

Technology is expected to play a larger role in shaping how brands connect with consumers, with a focus on combining ...

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity beyond e-commerce and AWS. The real win for Amazon is not just acquiring ...

From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands ...

The company is continuing a big week in advertising partnerships by striking a new agreement with the House of Mouse. Amazon’s deal-makers are plenty busy these days. The company is making advertising ...

Unlike NBCUniversal, Amazon kicked off its first-ever upfront event with advertising right out of the gate. (OK, after an opening performance from Alicia Keys.) “Today is all about how we’re bringing ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

On the back of strength in its AWS (Cloud), Ads, and Retail businesses, Amazon surpassed street estimates for Q4 2023. In light of this quarterly beat, Amazon's stock has popped up by ~8% to $172 per ...