The answers AI produces are built on data, which is the public record an executive and their company have created over the ...

Have you sold anything to an AI today? As AI continues to revolutionize our world, shaping how we live, work and communicate, businesses must adapt their marketing strategies to stay ahead of the ...

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms ...

We’ve established the AI resume as the new C-suite-level asset that defines your brand at the bottom of the funnel, and we’ve mapped the strategic landscape that shows how it operates across explicit, ...

Minerva raises $20M to introduce advanced technology into marketing, helping brands improve engagement, efficiency, and ...

The world’s media landscape is entering what Dentsu calls the Algorithmic Era, where artificial intelligence, agentic systems and shifting cultural norms are redrawing the boundaries between consumers ...

Nadia Alexander-Khan, Senior Marketing Strategist and Marketing Leadership expert, specialising in integrated MarComms and SOSTAC® led strategic planning. As organisations move beyond algorithm led ...

The way people find information is changing. Millions of consumers now bypass traditional search engines entirely, asking AI assistants like ChatGPT, Google Gemini, Perplexity and Claude for product ...

Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks. Researchers from University of Texas-Austin ...