Zero-alcohol ads may look harmless, but new research suggests they are associated with stronger brand loyalty and drinking intentions among teenagers, raising fresh questions about whether these ...

When Malibu launched its “Get Ready With Malibu Pink” campaign this spring, the rum brand had all the necessary ingredients for a modern influencer campaign. Creator partnerships with Sabrina Brier ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Budweiser is among the major alcohol brands charging forward with a ...

Ready-to-drink cocktail by BuzzBallz owner criticised as appealing to children while ‘hiding behind a thin “nostalgia” label’ ...

In recent years, a growing number of celebrities have invested in or launched their own alcoholic beverage brands. George Clooney was among the first to prove the model could work at scale, but ...

Please provide your email address to receive an email when new articles are posted on . Celebrity-owned alcohol brand posts are highly accessible to minors on social media. Young people who view ...

ARKAY’s new message - "We Don’t Sell Alcohol-Free Spirits, We Sell Happiness”, will become part of the company’s broader communication strategy across ecommerce, retail, social media, advertising, ...