The first game following Anheuser-Busch InBev calling it quits on its 33-year alcohol advertising monopoly, Super Bowl LVII represents a milestone moment for the alcohol brands who could make an ...

The World Health Organization’s newly released report on regulating cross-border alcohol marketing raises the alarm for countries like Australia and New Zealand, given their light touch towards ...

The 2026 men’s football World Cup has provided great goals, shock results and plenty of entertainment. It has also been ...

Zero-alcohol drink advertising may not be as harmless as it seems, with new Flinders University research showing it could increase teenagers' interest in drinking full-strength alcohol. A study of 382 ...

Teenagers consider zero-alcohol beverages to be a type of alcoholic drink, leading Flinders University researchers to voice grave concerns about the impact of their exposure to zero-alcohol branding ...

Alcohol television advertisement impressions are down 17% year-over-year (YoY), higher than the 12% cut in advertising spending by the category, according to a recent study by iSpot.tv comparing the ...

South Africa has a problem with alcohol, and I contributed to it. From 2002 to 2013, I worked in advertising, much of that time on alcohol brands for major producers and agents for international ...

The UK government says it could be assessing “partial restrictions” of alcohol advertising that could be closer to regulations in place for junk food in the country. Yesterday (25 June), a report from ...

Zenith has rolled out a Business Intelligence – Alcohol: Beer + Spirits report on the alcohol ad spend for 2021. This study is based on 12 key markets, including Australia, Canada, China, France, ...

The Scottish government has launched a consultation on proposals that could heavily restrict the advertising of alcohol in public places, sporting events and supermarkets. The proposals, unveiled in a ...

5. FOMO (Fear of Missing Out) Speaking of our need to fit in, we can’t overlook the fear of missing out—another powerful driver in alcohol advertising, especially in our social media -driven world.