AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon. AI has the potential to ...

For many B2B companies, addressing this situation is now accompanied by AI to enhance the customer experience. An organization’s customer service management (CSM) solution is much like the body’s ...

In customer experience management, AI can play a valuable role with employees, customers and the business itself. Organizations that adopt AI successfully improve efficiency while capturing cost ...

Artificial intelligence is at the forefront of transforming customer intelligence, enhancing engagement, and optimizing ...

Beyond forecasting, AI enhances sales strategy through intelligent segmentation and targeting. It identifies patterns in ...

Generative AI’s capabilities have even extended further, allowing for customization of some product designs and virtual ...

Aditya Pothukuchi, a technology expert based in the USA, has published groundbreaking work on artificial intelligence integration in customer relationship management systems. His comprehensive ...

As the automotive dealership industry has long relied on human intuition and historical sales data to guide inventory ...

In this regard, Adobe is following the lead of Salesforce, which dominates the customer relationship management software ...

Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Forrester Research has named Pega a Leader in The Forrester Wave TM: Customer Relationship Management (CRM) ...