ecommercetimes

For Online Retailers, Leveraging Brand Affinity Can Be Simpler Than It Seems

It’s no secret that brand affinity — a shopper’s preference for a particular brand — can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to ...
Orange County Business Journal

Brand Affinity Strikes Pact with CBS Billboard Unit

Irvine-based Brand Affinity Technologies Inc., a startup that looks to hook up celebrities and athletes with online advertisers, is getting into billboards. The company struck a deal with the ...
Destination CRM

Iterable Adds Generative AI-Powered Journey Builder, Brand Affinity Reporting, WhatsApp Integration, and Smart Segmentation

Iterable, a customer engagement platform provider, has added several new capabilities, including Journey Assist, a generative artificial intelligence tool that enables users to build Journeys using ...
Business Wire

Affinity, Consideration, and Purchase Intent Among Brand Lift Metrics Positively Impacted by Creators in 2023 Creator Marketing Brand Lift Report.

NEW YORK & TORONTO--(BUSINESS WIRE)--Today, #paid, the leading creator marketplace, announces the 2023 Creator Marketing Brand Lift Benchmark Report. The comprehensive meta-analysis of creator ...
Business Wire

Stackla Survey Finds Authenticity Drives Brand Affinity and Consumer-Created Content Influences Purchases

SAN FRANCISCO--(BUSINESS WIRE)--Stackla, the leading user-generated content (UGC) platform, today released a new study, titled “The 2017 Consumer Content Report: Influence in the Digital Age”. The ...
The Drum

Why shopper affinity will be crucial for brand marketers in a privacy-first world

Despite the recent update from Google pushing back the timeline for the withdrawal of the third-party cookie, brand marketers are still worrying about how this impending change, combined with the many ...