Fred. Olsen Cruise Lines has unveiled an industry-first, multi-platform digital advertising campaign. The initiative was ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

The phrase, used in bold on billboards in Times Square and Las Vegas, was designed as a denim pun. But online, many saw something else: “great genes,” a phrase historically used to celebrate whiteness ...

You may start seeing LPL Financial advertisements when watching sporting events, streaming television shows or scrolling through social media. The country’s largest independent broker/dealer announced ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet ...

GM is launching its new “This is Chevrolet” marketing campaign in Argentina, seeking to connect with potential customers ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...