Booking.com, the largest spender of advertising on Google, would like for Facebook to improve its direct response advertising. Booking’s CEO, in an interview with Venture Beat, however, did say ...

Did we just see an elephant fly? The Priceline Group, which is the largest spender on digital advertising in travel, just said TV commercials may be a better way to attract loyal customers. That's ...

The media giant said the move was part of its plans to become "platform-agnostic", making advertising opportunities more flexible and less platform-specific and updating the current, more complex ...