Steve Chitwood explains why MarTech architecture— not tool volume— determines AI readiness, personalization and scalable ...

CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

The question you should ask first when MarTech selection time comes around. When MarTech selection time comes around, one question should precede the “which software is best?” question. And that is ...

If you mention the word MarTech to your average person on the street, you might get a blank stare. The vast majority of people would not know what you’re talking about. This is a shame since MarTech ...

Chawla shared an insight from the time when the pandemic hit and it became difficult to acquire customers. She added that as a financial service provider, the brand innovated an online platform where ...

For a decade, the marketing technology stack was sold as a ladder: add best of breed tools, connect them with integrations, and climb towards personalisation at scale. In practice, many large ...

UNSW is looking to deploy a new customer data platform (CDP) as part of its strategy to expand its marketing capabilities beyond traditional student recruitment. The Sydney-based university is ...

Marketers still aren’t using the full breadth of capabilities in their marketing technology stack, what if anything should leadership do? Marketers still don’t use the full breadth of capabilities in ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

IAG is set to deploy an Adobe integrated online marketing cloud service to improve personalisation in the way it engages its retail insurance customers. The insurer will use Adobe Experience Cloud, ...