Ad viewability was the new thing in 2014. The MRC released new viewability standards earlier this year, requiring 50% of a display ad’s pixels to be in view for a minimum of one second (two seconds ...

Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been standard in ...

Marketers and advertisers have been talking about video viewability rates for years now, and it hasn't made a bit of difference. That sad finding comes from Viant's 2015 Year in Review Video Insights ...

NEW YORK, April 27, 2026 (GLOBE NEWSWIRE)-- HUMAN Security, Inc., the trust layer for programmatic media and agentic commerce platforms, verifying engagement, reducing fraud, and enabling authentic ...

Online ad viewability may have hit its highest level in 18 months but the UK is still significantly lagging on its European counterparts, according to figures from ad verification company Meetrics.

While report after report has shown viewability rates for video ads aren't budging, finally some good news: According to the 2016 H2 Media Quality Report from advertising technology company Integral ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. May 27, 2021, 09:19am EDT Jun 07, 2021, 07:36am EDT This article is more than 5 years ...

On Monday, the Media Rating Council’s (MRC) advisory to avoid buying in-browser video impressions on the basis of viewability will end. Although the MRC defines in-browser video viewability as an ad ...

European ad verification specialist Meetrics has launched a new tool that it claims will help buyers and sellers of online ads to see why they aren’t viewable, and identify three main reasons why. The ...

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The ground-breaking technology works across ...