AppLovin (APP) is quietly building an ad behemoth that could step on Amazon's (AMZN) turf. Once primarily known as a mobile game publisher, AppLovin has transitioned into a pure-play software and ...
Terrifier outfit Cineverse has acquired advertising technology company IndiCue, accelerating its evolution into a streaming infrastructure company. It’s paying $22 million in cash with another $18 ...
The Digital Ruckus, a Greenwood, South Carolina-based advertising technology company serving clients across the Piedmont region including Greenwood, Abbeville, Laurens, McCormick, and Columbia, has ...
The companies that will win the next phase of ad tech are not the ones with the most integrations or the most agent-to-agent transactions per second. They are the ones whose buyers, sellers, and ...
Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled ...
We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...
What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency ...
The Trade Desk (TTD) stock jumped 9.3% after-hours following reports that OpenAI held preliminary discussions about selling ads on ChatGPT.
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