Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...
American Express is launching an ad network, building off a foundation established by its successful offers business over the past decade-plus, according to a press release shared with Marketing Dive.
Google has been branded an abusive monopolist by a federal judge for the second time in less than a year. This time, the search giant has been targeted for illegally exploiting some of its online ...
As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes. While a number of ...