Accenture and StudioLAB collaborated to design, build and install a prototype of an interactive movie poster in 2017 for Disney’s live-action “Dumbo” premiere. The interactive movie poster used ...

While major change-management consultancies like Deloitte, Accenture and PricewaterhouseCoopers (PwC) have acquired creative and digital design agencies to get closer to the CMO, they’ve haven’t ...

Accenture Interactive is acquiring New Content, a Brazilian content marketing agency, to strengthen its abilities to serve clients in Latin America. Financial terms of the deal were not disclosed.

New Content is the second agency Accenture has purchased in Latin America, having bought AD Dialeto in 2015. The deal took place a full year before Accenture kicked off its Emea acquisition spree with ...

Accenture Interactive has agreed, subject to final terms and conditions, to acquire Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for ...

Having spent a fruitful 14 years at the agency and 25 years in the industry, Bicudo moves to Accenture’s newly launched Sao Paulo base, replacing Jose Goncalves, who is moving to Europe to take on a ...

NEW YORK & BURBANK, Calif.--(BUSINESS WIRE)--Accenture (NYSE: ACN) is helping Disney Studios’ StudioLAB develop and pilot interactive movie posters that incorporate digital technologies, including ...

If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain than a longtime holding company executive who defected to the other side?

Accenture Interactive's Pat Connolly notes that privately, many leaders concede that innovation is simply one of those disciplines that can't be held to the same standards as the rest of the business.