Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...

Owner Pernod Ricard said the “fresh, fruity and smooth” vodka was very versatile and suitable for cocktails or, more simply, over ice with cola. It will be launched on 9 October and will be promoted ...

For the past few years, Teresa Duke ordered her martinis with Absolut vodka and plenty of olive juice to make them "dirty." "I like them so dirty they're almost kinky," says the 38-year-old ...