If you're someone who still prefers to try clothes on IRL before buying, ASOS' new See My Fit tool might soon convince you to shop exclusively online. ASOS teamed up with Israeli augmented reality ...

Online fashion and cosmetics retailer Asos now has an in-app tool to help customers see clothing sizes based on prior purchases and returns. New customers who answer questions about their height, ...

Online shopping is one of the best and worst things to hit the world. Not only does it mean we can shop to our heart's content, but it's also gotten us used to constant disappointment. You know the ...

Asos is trialling a new tool for its mobile and desktop sites to show customers what particular garments look like on models of different body types. The See My Fit tool allows customers to see a ...