The ineffective proportion increased slightly, from 8% in 2009 to just more than 10 ... and measure—the areas where a marketing-operations function can make a difference. Putting the Three Ps Into ...

Focusing marketing efforts around such events will yield higher product or service adoption, because customers would be willing to devote attention to alternative offerings. Timing is key. Social ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...