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History of HBO Max's ridiculously convoluted brand journey

The history of HBO Max's ridiculously convoluted brand journey

The HBO Max rebrand could help restore awareness and credibility associated with HBO's storied entertainment name, said Ben Kunz, the chief strategy officer at advertiser Mediassociates.

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Warner Bros Discovery revives HBO Max branding for global push

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Why David Zaslav Was Wrong to Get Rid of HBO's Name in HBO Max

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Max Changes Name Back To HBO Max, And People On Social Media Are... Confused

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Max is Going to Be HBO Max Again

WBD says that the HBO brand is best known for its consistent, high-quality content, which is what the company wants to focus on.

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HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

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It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

HBO Max Is Back

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Warner Bros. Discovery’s streaming service Max becomes HBO Max — again

Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history.

· 18h · on MSN

Max streaming service is reviving the HBO name — the one it discarded two years ago

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Max will become HBO Max (again)

Max was an all-time bad rebrand

Warner Bros. Discovery announced the change today, rolling back one of the clumsiest rebrands in history from a streaming service that’s had more than its share of clumsy ideas.

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Max to be renamed HBO Max. The name change nobody wanted

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HBO Max Is Back: WBD Rebranding Streamer This Summer

Max to be renamed HBO Max, fixing the name change nobody wanted

Instead of focusing on a large volume of diverse content, the streaming service is prioritizing quality programming.

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Paste · 19h

Max Is Changing Its Name Back to HBO Max (Again)

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WBD is renaming streamer Max as HBO Max, again

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Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

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Max is going to be HBO Max. Again. Here's what that really means.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

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Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie

Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O'Brien wasn't there, instead appearing via a quick,

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From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

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HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,

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HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.