Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans - or brands that are seeking a ride on what has become an enormous economic tailwind. On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend and NFL football star Travis Kelce to announce the imminent release of her 12th

In all its glory, the color orange can evoke creativity, enthusiasm, energy, optimism and more. While some see a downside in the brighter hues, orange is more often exuberant or inviting.