Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or brands that seek a ride on an enormous economic tailwind.

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.

In all its glory, the color orange can evoke creativity, enthusiasm, energy, optimism and more. While some see a downside in the brighter hues, orange is more often exuberant or inviting.