That could bring Meta’s total expenses to around $150 billion in 2026—nearly triple what the company spent just five years ago. With his controlling share, Zuckerberg has the luxury of fully calling the company’s shots. He still can’t afford to miss.

Meta’s heavy AI spending is boosting ad revenue — and the company is only getting more profitable in the process.

Meta Platforms, parent of Facebook and Instagra, stock surged after the social-media company blew out second-quarter earnings expectations.