Boston Celtics star Jaylen Brown recently announced his latest venture, a new sneaker and apparel company called 741. This coincides with his flagship shoe, the Rover, which Brown has showcased several times during training camp this week.

While Jaylen Brown launched 741 out of boredom, he's hoping that the brand can cause some change in the basketball sneaker landscape.

That sort of leap is not very common, and Brown appeared close to being done growing his game to the untrained eye. But as we all know, he was often the Celtics' best player on Boston's way to hanging Banner 18 this summer.