Already this week, scalpers were listing the McDonald’s Pokémon cards on eBay for some 4000 yen (£20) – while a Happy Meal costs only around 510 yen (£3).

Fast-food chain McDonald’s Japan has canceled a Happy Meal campaign that came with coveted Pokemon cards, apologizing after resellers rushed to buy the meals and then discarded the food, leaving trash outside stores.

McDonald's Japan has canceled a Happy Meal campaign that came with coveted Pokemon cards, apologizing after resellers rushed to buy the meals and then discarded the food, leaving trash outside stores.