The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

Leading sports and athleisure wear brand Puma is all set to treat fans with a birthday bash. The hype is sky-high, and ...

Google has showcased the impact of generative AI in workplaces at its 'Gemini At Work' event, highlighting productivity gains and ...

Puma, the global sports brand giant, continues its journey into blockchain with its latest partnership in Web3 gaming. The German footwear conglomerate has partnered with Web3 mobile game UNKJD ...

Puma has been behind some of the most innovative carbon plate running shoes released in recent years, but it’s fair to say the new Puma Fast-RB Nitro Elite goes further in pushing boundaries ...

Next on the docket? Puma's super sleek Speedcat driving sneaker. And from looking at the street-style scene in Paris and Copenhagen alike, it’s coming in hot. Inspired by the fireproof racing ...

The Puma MB.03 “Halloween” heavily favors orange in its holiday-appropriate orange and black makeup. The upper opts for a darker shade of orange with a black marbling pattern, and the rip ...

Ball is promoting his fourth signature sneaker with PUMA by campaigning around the country before the start of the NBA season. On Monday, Ball unveiled the PUMA MB.04. The fourth installment of ...