U.K. consumer-protection group Which? said the iPhone maker had breached competition rules by tying consumers to its iCloud storage service.

Apple encouraged its users to sign up to iCloud to store photos, videos and other data while making it difficult to use alternative providers. Customers then had to pay for the service once their data exceeded the free 5GB limit,

A UK consumer group says Apple breached competition law and trapped 40 million customers into paying ‘rip-off prices.’