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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

the rebranding (debranding?) of the rebrand is likely the latest sign of a potential division of WBD assets.

· 32m

· 53m

Warner Bros. Discovery gives up, re-renames streamer "HBO Max"

· 1h

HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

· 1h

· 48m

Max to be renamed HBO Max. The name change nobody wanted

· 1h

WBD is renaming streamer Max as HBO Max, again

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Warner Bros. Discovery Ready to Offer Batman, Harry Potter, ‘Friends’ as Figures for Ads

A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry Potter in commercials

23m

Warner Bros. Discovery U.S. Hispanic 2025-26 Upfront: Digital Expansion Plans & WBTV Hispanic Stream Launch

Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the launch of WBTV Hispanic Stream.

1hon MSN

'Renovating the Bachelor Mansion' and 'Dancing With the Sharks' Lead Warners Bros. Discovery's Unscripted Slate

An HGTV show centered on renovating the iconic "Bachelor" mansion and a Shark Week "Dancing With the Sharks" special are coming soon to Warner Bros. Discovery networks, leading the company's upcoming unscripted slate.

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‘Dancing With Sharks' and ‘Renovating the Bachelor Mansion' Among First Orders as Channing Dungey Shares Plans for Warner Bros. Discovery's U.S. Networks

Channing Dungey is five months into her new dual job as chairman and CEO of both the Warner Bros, TV Group and US Networks, having taken over most of the company's basic cable portfolio in January. Now,

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Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, which aims to “recapture the magic of the original IP through a branded lends.

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Warner Bros. Discovery breakup speculation ramps up after weak earnings report

The Warner Bros. studio struggled in the quarter, but the company's streaming unit grew by 5.3 million subscribers.

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Former Warner Bros. Discovery Exec Cristina D. Sarnoff Launches TV Banner (Exclusive)

Sarnoff Media Company, with an eye to multicultural storytelling, will kick off with ‘Couples Retreat’ star Carlos Ponce leading a Latino reimagining of the ‘National Lampoon’ comedy brand being shopped in Cannes.

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Warner Bros. Discovery shares climb as CNN parent weighs splitting off cable assets: report

The company missed first-quarter revenue estimates and posted a larger-than-expected loss due to a sluggish box office performance and ongoing declines in cable.