Buy Buy Baby, Beyond
Beyond Acquires Buy Buy Baby Brand Rights for $5M
Beyond has agreed to acquire the rights of the Buy Buy Baby brand for $5 million. The owner of Bed Bath & Beyond said Monday that it has entered into an asset purchase agreement with BBBY Acquisition to acquire certain assets, databases, domains, intellectual property, vendor relationships, and content related to Buy Buy Baby.
The move reunites the baby brand with its former parent company and includes the possibility of opening new stand-alone ...
Shares of Beyond, Inc. (NYSE: BYON) climbed 3.4% as the company announced its plans to acquire the global rights of the Buy ...
Beyond, Inc., the parent company of Bed Bath & Beyond said that BuyBuy Baby “has a strong future both online and in brick-and ...
Marcus Lemonis, Executive Chairman of Beyond, commented, "Bed Bath & Beyond and Buy Buy Baby have historically been synonymous with supporting families, their homes, and all of life’s milestones. Our ...
Beyond Inc.’s stock rose 1% early Monday in a deeply negative market, after the parent of Bed Bath & Beyond and Overstock said it’s agreed to acquire the global rights to the Buy Buy Baby brand and ...
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