Buy Buy Baby, Beyond
Beyond Acquires Buy Buy Baby Brand Rights for $5M
Beyond has agreed to acquire the rights of the Buy Buy Baby brand for $5 million. The owner of Bed Bath & Beyond said Monday that it has entered into an asset purchase agreement with BBBY Acquisition to acquire certain assets, databases, domains, intellectual property, vendor relationships, and content related to Buy Buy Baby.
Beyond, Inc. to Reunite Bed Bath & Beyond with Buy Buy Baby
Marcus Lemonis, Executive Chairman of Beyond, commented, "Bed Bath & Beyond and Buy Buy Baby have historically been synonymous with supporting families, their homes, and all of life’s milestones. Our goal is to go beyond the traditional omnichannel mindset,
The move reunites the baby brand with its former parent company and includes the possibility of opening new stand-alone ...
Shares of Beyond, Inc. (NYSE: BYON) climbed 3.4% as the company announced its plans to acquire the global rights of the Buy ...
Beyond, Inc., parent company of Bed Bath & Beyond and Overstock, has secured global rights to Buy Buy Baby for $5 million.
The move comes less than four months after the baby retailer announced plans to close its fleet of brick-and-mortar stores by ...
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