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It's Not Max, It's HBO Max: Streaming Service Flips Name

Max finally rebrands to HBO Max, and even the streaming service's announcement knows it's the right move: "The plot twist everyone's been waiting for"

It's not the first time the streamer has been rebranded, starting with HBO Go back in 2008, and followed by HBO Now in 2015, HBO Max in 2020, Max in 2023 and now, once again, back

· 11h · on MSN

· 10h

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

· 9h · on MSN

Welcome back, HBO Max: Streaming service returning to its old name this summer

HBO Max's social team knows its rebrand is absurd. It's leaning in.

Max is going back to HBO Max after removing the HBO from its name in 2023.

· 5h

· 9h

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

· 4h

Max is Going to Be HBO Max Again

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

· 10h

· 11h

It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

· 11h

HBO Max is coming back: Streaming platform rebranding again after 2 years

6hon MSN

Streaming déjà vu: Max is going back to the name HBO Max

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Analytics Insight4d

New Movies on HBO MAX 2025 You Can’t Miss

Envision a warm summer night in May, popcorn within reach; an irresistible lineup of engaging films is ready to elevate the audience's minds in the atmosphere o

Tom's Guide3d

This DC superhero is confirmed to appear in 3 upcoming shows and movies — including 'Superman' and 'Peacemaker'

So, without further ado, here are the three upcoming DC shows and movies where you ... 2 premiere arrives on Max on August 21 at 9 p.m. ET. "Lanterns" is an upcoming HBO show centered around ...

7hon MSN

Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie

Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O'Brien wasn't there, instead appearing via a quick,

6don MSN

Is the Tim Robinson ‘Friendship’ Movie Streaming on Netflix or HBO Max?

Friendship will only available to watch in a movie theater, when it opens in the U.S. in limited theaters on Friday, May 9. (The movie will open wide in all U.S. theaters on May 23.) You can find a showing near you via Fandango. The Friendship movie is not yet available to watch online or on streaming.

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Harry Potter TV show: everything we know so far about the upcoming HBO adaptation

The Harry Potter TV show will debut on HBO in 2026 or 2027. Magical news, though we're wishing it were sooner.