HBO Max Rebranding News

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HBO Max Is Back: WBD Rebranding Streamer This Summer

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers in New York.

· 17h · on MSN

Max streaming service is reviving the HBO name — the one it discarded two years ago

· 17h · on MSN

Max will become HBO Max (again)

· 13h

HBO Max's social team knows its rebrand is absurd. It's leaning in.

Max is going back to HBO Max after removing the HBO from its name in 2023.

· 16h

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

· 12h

Max is Going to Be HBO Max Again

· 16h

Max Changes Name Back To HBO Max, And People On Social Media Are... Confused

JB Perrette, WBD’s president and CEO of streaming, said the new/old name helps “focus on what makes us unique — not everything for everyone in a household, but something distinct and great for adults...

· 18h

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

· 18h

HBO Max is coming back: Streaming platform rebranding again after 2 years

17h

Warner Bros. Discovery Is Rebranding Max—Again

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max this summer,

11hon MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

19h

Max is going to be HBO Max. Again. Here's what that really means.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

9hon MSN

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

18hon MSN

WarnerBros. Discovery reverses course, rebrands ‘MAX’ back to ‘HBO Max’

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when it launched in 2020. “MAX,” will be renamed “HBO