Manning Gottlieb set to retain £200m UK government media
WEBDec 9, 2021 · Omnicom’s Manning Gottlieb OMD is expected to retain the UK government’s media account – via a team dubbed OmniGov, not the happiest moniker with the current Covid mutant running rampant – in a four year deal. Government ad expenditure has soared in the pandemic, reaching about £200m a year. …
Alison Hoad returns to advertising as chief strategy officer at ...
WEBFeb 17, 2022 · After a few years out of the business, Alison Hoad, one of advertising's most respected and popular planning brains, has been lured back to take on the CSO role at Publicis.Poke. She will take over from Jo Arden, who moves to Ogilvy in April. Hoad has been consulting for the last couple of years, having
MAA blast from the past: HSBC – ‘Eels’ - More About Advertising
WEBMay 27, 2020 · MAA blast from the past: HSBC – ‘Eels’. Stephen Foster May 27, 2020. 557 Less than a minute. Seems odd to pick a bank campaign for one of these but Lowe’s work for HSBC ten years or more ago was outstanding – “the world’s local bank.”. Then HSBC (Hong Kong & Shanghai Banking Corporation) decided, as bankers do, that being a ...
Former Mindshare boss Nick Emery joins You & Mr Jones with …
WEBApr 21, 2021 · Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first 'brandtech' group. It was founded by former Havas CEO David Jones in
How Hogarth steered the ad production revolution
WEBSep 26, 2017 · Since we launched Hogarth, their production needs have increased and their desire to control the production relationship has increased too. But agencies will always be important: we work with The&Partnership in New York on Dow Jones/Wall Street Journal for example, handling fast turnaround print and video advertising.
Former Firm Decisions boss Broderick launches new media …
WEBJun 16, 2021 · Former Firm Decisions boss Stephen Broderick (Firm Decisions is now part of Ebiquity) is going his own way with MediaMarketing Compliance, also a registered accountancy firm. Broderick (above) and some colleagues joined MediaPath Network's compliance operation last autumn but now say they want to operate independently rather than with one media consultancy.
A brief history of disruption from Lee Clow
WEBJan 18, 2019 · So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA. So it’s in TBWA’s DNA too and here’s a diverting (and pleasingly short) expression of what it means and can …
Guinness is good for you: ‘the clear stuff’ is just tap water
WEBJan 31, 2019 · It’s not just any water, though, this is Guinness Clear. It’s 100 per cent H2O. The glossy TV ad uses all the clichés of traditional beer ads, complete with slow motion product shots and satisfied drinkers reacting with delight to the amazing taste of tap water. It’s directed by Tom Kuntz, famous for Old Spice’s “The Man Your Man ...
Now brings human touch to Petplan - More About Advertising
WEBFeb 6, 2024 · Now brings human touch to Petplan. Staff February 6, 2024. 1,851 1 minute read. Pet insurance is big business these days (an increasingly expensive one pet owners will tell you) and Petplan, owned by insurance giant Allianz, is a big player. For many, pets seem more important than people and indie agency Now riffs on this in a big new ...
yet another home for fabled WCRS - More About Advertising
WEBMar 3, 2022 · Next 15 ties up ODD deal for Engine UK – yet another home for fabled WCRS. Tech-based marketing group Next 15 is acquiring of Engine UK from Lake Capital in the US for £77.5m, £20m or so less than Lake paid a few years ago. Next raised £50m from shareholders to fund the deal. Engine made nearly £12m …