Digital Marketing News: Marketing Technology
WEBStudy finds 7 in 10 organisations now use marketing technologies and gen AI. Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, supported by Deloitte, found 75% of marketers are now utilising these tools.
News - Marketing Tech News
WEBOrganisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, supported by Deloitte, found 75% of marketers are now utilising these tools. However, despite this widespread adoption, companies are only using about 56% of the martech tools they ...
67% of consumers will have ‘marketing fatigue’ by November 2024
WEBAug 12, 2024 — Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. 67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove. Marketing fatigue occurs when consumers feel overwhelmed ...
Old School: The forgotten tech making a comeback with marketers
WEBAug 16, 2021 — Old tech, one common goal. Today, we’re going to look at three pieces of ‘old’ marketing tech that are making a significant comeback with modern marketers (although, arguably, they’ve never really left the fray). Although they operate on different platforms and have considerably different use cases, email marketing, QR codes and SMS ...
Unrealistic technical demands and tech hinder marketers
WEBAug 14, 2024 — Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by …
Study finds 7 in 10 organisations now use martech and gen AI
WEBSep 12, 2024 — Although only 7% of marketing activities currently involve generative AI, its use has already led to measurable improvements. Marketers have reported a 5% increase in sales productivity, a 6% rise in customer satisfaction, and a 7% reduction in marketing overhead costs. However, deploying AI in marketing presents unique challenges: mitigating ...
US digital ad spending to pass $200bn mark by 2022
WEBSep 13, 2021 — Ad spending in the US digital advertising industry will cross the $200 billion mark in 2022 after reaching $190.43 billion in 2021. This is a 14.8% growth from the year prior when Digital Advertising ad spending in the US only reached $165.81m. According to data presented by Wette.de, in 2022, the industry is set to surpass $200bn for the first ...
Marketing 4.0 in the digital economy: Moving from traditional to ...
WEBMar 8, 2017 — Permission marketing, introduced by Seth Godin, revolves around this idea of asking for customers' consent prior to delivering marketing messages. However, when asking for permission, brands must act as friends …
Marketing Archives - Marketing Tech News
WEBUser acquisition has always played a critical role in the ultra competitive mobile gaming industry. With the mobile gaming market projected to surpass $173.4 billion by 2026, studios are motivated to outspend the competition, or try different tactics to stand out.
Advertising Technology Archives - Marketing Tech News
WEBIRCODE’s adtech solution merges physical and digital advertising worlds. Technology firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilising advanced neural networks and proprietary image retrieval technology, IRCODE ...